Meet the Pretty in Bows Collection

Sweet, feminine, and made for your littlest love, Pretty in Bows is our take on a timeless baby-girl favorite. Delicate pink bows bring a playful touch to everyday essentials, with each piece crafted from 100% cotton muslin for breathable, gentle comfort against delicate skin.

From our cozy 6-layer muslin cotton blanket to the matching double-zipped onesie and 2-in-1 burp cloth + bib set, every piece is designed to mix, match, and make those everyday baby moments feel a little extra special.

I actually like this direction better than copying the Lilac Flutter wording too closely. Lilac Flutter has the personal Airah/butterfly story, while Pretty in Bows can establish its own identity around that classic, girly bow aesthetic. It also naturally works your newer burp cloth + bib collection into the collection page.