Where It All Began
Just me, her, and a blanket that started it all.
When my daughter, Airah, was born, I searched endlessly for a blanket that could keep her warm without overheating her sensitive skin. Everything was either too thin, too heavy, or made with fabrics that didn’t feel right. So I made one myself — a 6-layer, 100% cotton muslin blanket that was breathable, soft, and safe.
I didn’t know it then, but that single blanket would become the beginning of Snuggle Buds Baby — and a new chapter of my motherhood journey.
What a Year It’s Been
In just one year, Snuggle Buds has grown from one blanket in my living room to a full line of baby essentials loved by hundreds of families. What began as a late-night idea has turned into something far bigger than I ever imagined.
✨ Over 1,000 orders shipped and wrapped in love
✨ 4.9-star average rating across all platforms
✨ Less than 0.5% return rate (because moms truly love our products!)
✨ 1,700+ Instagram followers and growing
✨ Our Bear Hug Collection sold out at Babies & Bumps Houston
Every one of those numbers holds a story — a cozy nap, a first bedtime routine, a baby gift wrapped with love.
Built Between Baby Naps and Big Dreams
Snuggle Buds wasn’t built in an office. It was built in the quiet moments of early motherhood — during nap times, late nights, and long stretches of learning.
Between Airah’s feedings, I’d stay up sketching logos, building our Shopify store, testing ad campaigns, and perfecting every detail — from packaging to keywords.
Even with 15+ years of digital marketing experience, this time it was different. This wasn’t just another brand launch — this was personal.
I learned Etsy and Amazon from scratch, packed every order myself, and connected with other mom-owned brands who inspired and supported me.
It wasn’t always easy, but it was always worth it.
Moments That Made Our First Year
- Our first order shipped in November 2024 — and I still remember the mom’s name.
- Moonlit Dreams became our first sell-out blanket.
- Bear Hug stole hearts at Babies & Bumps.
- Airah’s Lilac Butterfly collection took flight this fall.
- We introduced matching pajamas and onesies that feel like loungewear — not tight, restrictive sleepwear — because that’s what worked best for Airah.
What Customers Are Saying
"Greatest blanket ever! Love that these are cotton! So soft & pretty! Highly recommend!" - Melody
"They are wonderful light and airy but snuggly LOVE THEM" - Deanna
"These blankets are adorable, soft and well made. A great gift for my newest Grandchild." - Marianne
Each message reminds me that the love I poured into this brand is felt on the other side — in homes, nurseries, and bedtime routines around the country.
Looking Ahead — The Next Chapter of Comfort
As we step into our second year, my heart is full — and so are our plans.
This holiday season, we’re introducing curated gift boxes featuring our best-selling blankets, pajamas, and onesies — with size options moms can select. Each will come in our signature keepsake packaging, ready to gift and #WrappedInLove.
We’re also launching Loveys — small comfort companions made from the same 100% cotton muslin fabric you already know and love. Perfect for little hands to hold and hearts to cherish.
And while I was honored to have my motherhood story featured in The Bump, this milestone means the most — seeing Snuggle Buds grow from one blanket for one baby into a brand trusted by so many families.
Snuggle Buds grow from one blanket for one baby into a brand trusted by so many families.
From One Mom’s Heart to Yours
To every customer, friend, and supporter who believed in this little dream — thank you.
You helped turn long nights into proud mornings, and a single blanket into a story we now share together.
Here’s to another year of cozy snuggles, baby giggles, and dreams wrapped in love.
#WrappedInLove Since 2024
🤍
Amber
Founder, Snuggle Buds Baby
